Hooked on Phonics
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Introduction
If you were a child growing up in the late 1980s to early-1990s, you will likely be familiar with the catchphrase “Hooked on Phonics”. With their ubiquitous ads and massive sales amounting to over $100 million a year, Hooked on Phonics’ reading product was as much a part of an American kindergartener’s life in that period as regular school.
Hooked on Phonics was founded in 1987 as a commercial, in-home learning program using phonics to nurture an understanding of reading—a result of a father determined to help his son overcome his reading troubles.
With its aforementioned successful advertising campaign, it wasn’t long before Hooked on Phonics became a household name for educational excellence in reading by using systematic phonics and scaffolded stories to teach letter–sound correlations (phonics) as part of children's literacy. It also garnered several awards from respected organizations including the National Parenting Seal of Approval in 1998, 2005 and 2007; Teachers' Choice Award in 2004, 2008 and 2009; Silver Winner of the 2014 National Parenting Publications Awards; 2010 The National Parenting Center Seal of Approval; and many more.
Since then—and after a succession of owners which is currently the Sandviks publishing company—over 5 million families and thousands of schools have turned to their award-winning products to help their children and students reach their full potential via a wide variety of media, including books, computer games, music, videos, and flash cards all developed through the expert cooperation of parents, leading educators, interactive designers, and award-winning writers, artists, and musicians.
Today, Hooked on Phonics is also fully digital by offering an award-winning app for Apple and Android tablets and mobile phones called Hooked on Phonics Learn to Read. With the help of early childhood education experts, the brand has enhanced the Hooked on Phonics App greatly by including machine-learning algorithms to give children more practice in areas where they are struggling, giving parents better insight into how their children are progressing with brand new reporting features.
What to Buy
Hooked on Phonics products are designed for children ages 3-7, or approximately grades Pre-K through early 2nd grade, who are just starting out on their reading journey or could use a boost to help them read on or above grade level. Some parents even use the program much earlier, focusing more on videos and reading the stories aloud to start.
Hooked on Phonics has over 15 products designed for grade levels Pre-K to 2nd Grade ranging from Learn to Read Spelling Practice Packs, Reading Fun Packs, and Hooked on Phonics Learn to Read App Access to accessories like backpacks and extras like their Sesame Street DVD Bundle.
The full program features books, stories, and songs penned by dozens of award-winning, respected children’s authors and musicians, including Rosemary Wells, Charlotte Zolotow, Cathy Fink & Marcy Marxer, Robert D. San Souci, Marcy Heisler, Jahnna Beecham, The Bobs, Russell Ginns, Bob Dorough, and more.
Hooked on Phonics Learn to Read uses a proven, simple and fun method to give your child a strong foundation in Phonics and reading skills. Each Learn to Read kit contains 36 progressive lessons featuring leveled learning activities that cover key building blocks of reading: short vowels, simple plurals, simple compound words, beginning and ending consonant digraphs and blends, two-syllable words, and sight words. Each lesson then concludes with a story specially written with the words just learned.
Every lesson takes just 20 minutes or less where children are expected to Learn new concepts introduced through fun videos with catchy songs and interactive activities; Practice skills with interactive digital activities, puzzles and games, PLUS essential hands-on writing practice with new Practice Packs shipped monthly; Read physical storybooks and e-books specifically written to draw on the skills they have already learned, all by themselves; and Celebrate by earning rewards like in-app digital avatars and toys, star stickers in workbooks as lessons are completed, and workbook completion certificates!
Highlights
The Essential Learn to Read Bundle (with Reading Fun Pack & 1 Year App Access) costs USD $269.99 while the Ultimate Learn to Read Bundle (with Reading Fun Pack, Spelling Practice Pack & 1 Year App Access) costs USD $289.99.
Meanwhile, the basic Reading Fun Pack Bundle (Levels 3-8/ Kindergarten to 2nd Grade) is priced at USD $149.99 and individually at USD $59.98.
Practice Packs range in price from USD $19.99 to USD $141.99.
On the other hand, if you’re just interested in their Hooked on Phonics App & Practice Pack Subscription, you can subscribe for a 7-day free trial (trial includes Step 1 of Learn to Read with 3 lessons, and the first episode of Pre-reader unlocked for download) and just USD $1.00 for the first month. Future subscription periods will be billed at $12.99 per month plus $2.99 shipping.
Want a preview of what you’re going to get with the Hooked on Phonics “Learn to Read” boxed kit? Simply visit HookedonPhonics.com’s Free Learning Materials page (with link located at the bottom of the homepage) to get a FREE sample preview of lessons according to grade level.
Is It Time to Buy?
With over 3 decades of expertise in helping children all across the globe get a headstart on literacy excellence through phonics and story-telling, Hooked on Phonics is proud to continue the legacy of making a difference in the lives of children through an ever-growing library of educational tools that are fun, effective, and easy to use. Whether you want to go the old-school physical book method or prefer to take your child’s reading education online—or both!—Hooked on Phonics reading kits, practice packs, and app are guaranteed to make a huge impact on the way your child approaches learning and literacy towards a foundation of sustained education leading to a brighter future.