Constant Contact
People Also Bought
Summary
E-mail marketing remains one of the best business strategies. Its returns are higher than in other forms of online promotion. But many e-mail marketing programs are complex - not Constant Contact.
What to Buy
Constant Contact has all the tools you need to build an e-mail marketing campaign. You can choose among the different templates for newsletters or special events (e.g., sales). You can use the templates available or customize them to your preference. In the Library, you can upload images and documents. This feature is handy when you want to make your own template or reuse media files. If you want to rehash or keep newsletters for reference, you can archive them. When you want to automate the process, you can do so by setting up an autoresponder.
You can also set up different campaigns. These include e-mails, surveys, and events. You can also automate the e-mail process and send coupons. Under the "My Campaigns" section, you can see essential information such as click-through and open rate.
The List Growth Tools is another useful feature in Constant Contact. In here, you'll find different platforms where you can add a sign-up form. This way, capturing your target market is easier and faster. You can use Constant Contact sign-up form on Facebook, WordPress, and App Marketplace. You can even let leads sign up using their mobile phones.
The page also informs you how many subscribed using these applications. If you want to make subscribing even more convenient, you can generate a QR code. The Reporting section is for analytics. It is simple and easy to understand. They are detailed too. You will know the most effective headlines, the devices used, unique opens, and bounce rate for each campaign.
If you're looking to purchase a plan, well, Constant Contact has two types of plans to offer you: E-mail and E-mail Plus. The pricing depends on the number of contacts you have. In other words, the platform is scalable. Both give you unlimited e-mail campaigns and access to list tools. You can also take advantage of free customer support.
Under the Free Plan, which costs $20 a month for 0 - 500 contacts, you can have 1GB image and file storage, as well as 1 user. Plus campaigns, which refer to projects other than e-mail marketing, are available at $50 per purchase. You also need to pay if you want to use the autoresponder. If you want a bigger GB and access to all plus campaigns, pay $45 a month. You can also add 10 users.
You can test the software before you buy any of the plans. There's a free trial where you can build an e-mail campaign and send to 100 contacts.
Highlights
Many e-mail marketing applications have a lot of bells and whistles. That's all well and good. The problem is, they can get very complicated. The complexity may frustrate you and leave the application altogether. If you are building a team, teaching the software is difficult and increases the risk of errors.
Constant Contact has a straightforward interface. There are only a few menus, but they are essential. There's a large interface where you can do the dirty work. There are no tutorials, but it's quick to understand. If there's any learning difficulty, it's small. Furthermore, there are webinars you can attend for free. They can teach you how to maximize the tools.
Is It Time to Buy?
Constant Contact is not sophisticated as other kinds of software. But it beats them with the simplicity. By focusing on only the essential tools, campaigns don't feel overwhelming. You won't have a hard time launching and monitoring it. It's not even a problem teaching your team how to use it.