Ulta Beauty

by Mel
Sep 1, 2021 | 0 Votes | 62 Bought | 0 Reviews Your vote
Ulta - rate Ulta Beauty Inc. or simply Ulta, is an American chain of beauty stores selling cosmetics, beauty tools, fragrances, and products for skincare, bath and body, hair, and nails. Ulta Beauty currently has 1,196 stores across all 50 states. Buy Now Similar Brands Bought Post a Review

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Introduction What to Buy Highlights Is It Time to Buy?


Ulta Beauty Inc. or simply Ulta, is an American chain of beauty stores selling cosmetics, beauty tools, fragrances, and products for skincare, bath and body, hair, and nails. Ulta Beauty currently has 1,196 stores across all 50 states.

What to Buy

Prior to the aughts, if you wanted to buy high end cosmetics, perfume, and skincare you had to go to a department store counter and endure long minutes of hard-sell pitches and demos before you could even make a purchase. On the other hand, if you were looking for inexpensive makeup, you had to make do with the haphazard displays, limited color palettes, poorly pigmented, and sometimes questionably formulated drugstore brands at your corner pharmacy and big box store.

Ulta totally re-invents the concept of a beauty store. Unlike other beauty emporiums selling mostly luxury, designer brands, Ulta Beauty offers a healthy mix of high-end (MAC, Estee Lauder, Urban Decay, Clarins, Tom Ford, etc) drugstore (Revlon, e.l.f. cosmetics, Burt’s Bees, Maybelline, CoverGirl, L’Oreal), and indie cosmetics; skincare, men’s and women’s fragrances, bath and body products, skincare, haircare, nail polish, and its own Ulta Beauty Collection brand of makeup. It also offers vlogger favorite s such as Kylie Cosmetics, ColourPop, Anastasia Beverly Hills, BECCA, and Too Faced; as well as cult Korean brands like Skinfood, TonyMoly, COSRX, and klairs.
As of February 2017, the company stocks over 20,000 products from about 500 beauty brands across all categories and price points (nearly double than that of their rival Sephora. Ulta also employs over 35,000 associates, where 88% are female. As of February 2019, net sales for Ulta Beauty increased 9.7% to $2.1 billion.

In addition to merchandise, Ulta offers several beauty services with hair and skin care salons located in every store nationwide. Featuring up to ten stations, each salon has a concierge desk, semi-private shampoo and hair color processing area, skin treatment room, and offers services such as waxing; haircut, hair styling & texturing; coloring from Redken-trained hair stylists; skin treatments and facials from Dermalogica-trained skin therapists; manicures from OPI-trained technicians; and professional makeup application by MAC artists. Their Benefit Brow Bar offers brow grooming, tinting, and arching; facial waxing; and eyelash extension services. You can use Ulta.com to book appointments and receive online-exclusive deals and discounts.

Start browsing Ulta.com’s thousands of products by checking out their static Main Menu on the left-hand side of each page featuring categories such as Shop by Brand, New Arrivals, Makeup, Nails, Skin Care, Hair, Tools & Brushes, Fragrance, Bath & Body, Men, Ulta Beauty Collection, and Gifts. They also have sections for Sales & Coupons, Beauty Tips, and other featured Ulta-sponsored events and promotions. From there, you can narrow down your choices by sub-categories and filters.

And while Ulta is sure to carry all your holy grail faves from MAC, Benefit, NARS, Urban Decay, Mario Badescu, Philosophy, Tarte, and Estee Lauder; there are hundreds of premium quality beauty products that mainstream consumers have yet to discover. Enter Ulta’s recently launched SPARKED program, an exciting way to discover up-and-coming skincare, hair, and makeup brands from around the world.

Every season, Ulta enters several independent brands into an acceleration program for heightened promotion and support on Ulta.com as well as showcasing in-store through a special display. SPARKED potentially doubles the brand’s exposure to new customers and broadens their reach outside of their limited markets. Current brands included in the SPARKED lineup include Banila Co, ZOEVA, UOMA Beauty, Elcie, Holika Holika, Weleda, KIKO Milano, and Flora & Curl.


Ulta is renowned for their great prices on items, made even better by their hundreds of promotions over at their Sales & Coupons section. From one convenient page, you can find their latest BOGO deals, gifts-with-purchase promos, freebies, sales, and coupons.

Ulta.com accepts all major credit cards (Visa, MasterCard, Discover, American Express), Ultamate Rewards MasterCard, Ultamate Rewards Store Credit Card, ULTA plastic Gift Card, Ulta eGift card, and PayPal as purchase payment. It ships to the 48 contiguous U.S. states, Alaska, Hawaii, U.S. Territories, APO/FPO addresses and PO Boxes. What’s more, as of this article’s printing, Ulta is currently offering FREE standard shipping (to the 48 states only and excluding oversized packages) for orders over $50.

Bought the wrong shade of foundation? Moisturizer made you break out? If you're not completely satisfied with a product for any reason, just return your purchase to Ulta for a full refund or exchange. Just make sure your returns are accompanied by all original receipts and components within 60 days of the process date. And even if you lost your receipt, Ulta can process your refund using your Ultamate Rewards Member number or Ulta.com account.

Get everything you love about Ulta Beauty—and exclusive features—right at your fingertips with the Ulta Mobile App for Android and Apple devices. From the app you can track your Ultamate Rewards account, check your points balance, and activate your points offers; get real-time offers by turning on your notifications; virtually try-on thousands of beauty products just as they would look in real life with their GLAMLab tool; use Voice Search; “Check Availability” of your favorite products from the list of nearby stores; check out quickly with Apple Pay (iPhone users only), PayPal or a pre-saved credit card; and more.

Finally, Ultamate Rewards is the store’s FREE-to-join loyalty program offering awards and exclusive offers every time you shop in-store or online. Simply earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more), which you can then redeem for rewards as soon as you have accumulated 100 points. Additional benefits include: member-exclusive magazines (up to 15 a year); member-exclusive offers (worth up to $75 per year); chance to earn points faster with special bonus-point offers; double points on all your purchases during your birthday month; exclusive invites to member-exclusive events; a FREE GIFT on your birthday plus earn 2X points on all purchases in your birthday month (Platinum and Diamond members get an extra special birthday gift!); unlimited FREE shipping on orders of $25 and above, PLUS an annual $25 beauty service reward card (Diamond members only).

Is It Time to Buy?

Say goodbye to department store counters and slapdash drugstore displays. With over 20,000 products, 500 brands, a full suite of beauty services, hundreds of discounts, and great prices, Ulta will definitely be your go-to for all things beauty in-store and online.

Ulta Beauty Blog

New Brand Added: Ulta Beauty

by Mel Sep 1, 2021
Ulta Beauty Inc. or simply Ulta, is an American chain of beauty stores selling cosmetics, beauty tools, fragrances, and products for skincare, bath and body, hair, and nails. Ulta Beauty currently has 1,196 stores across all 50 states. Ulta Beauty Read More
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