Topshop


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Introduction
Topshop is a popular British multinational fashion retailer of trendy mid-priced apparel, shoes, and accessories for younger women. It has around 500 shops worldwide and online operations in a number of its markets.
What to Buy
Topshop began in the mid-1960 as a brand extension of the Peter Robinson department store called Peter Robinson's Top Shop, a youth-oriented department in its Oxford Street and Sheffield branches which originally sold fashion by young, up-and-coming British designers, such as Mary Quant, Gerald McCann, and Stirling Cooper. By 1973, Topshop split from Peter Robinson to become its own independent chain focusing on clothing and accessories for women between 13 and 24-years-old.
Today, Topshop’s target market is younger, fashion-savvy women, aged 15 to 30 and currently has around 510 shops (including those that are franchised); with over 300 shops located in the UK. It also operates across 37 countries and via online operations in a number of markets. It’s flagship store in Oxford Circus, London is 90,000 square feet (8,400 m2), covers five floors and attracts an average of 28,000 customers each day.
The brand is renowned for offering very stylish and modern street and casual wear at comparable designer quality but at affordable prices. All the top fashion magazines also regard Topshop on par with luxury designer labels for their trendsetting forecasts such as 90s high-waisted Mom jeans and babydoll dresses and includes collaborative capsule collections from both celebrities and emerging designers such as Beyoncé, Kate Moss, Cara Delevingne, Kendall & Kylie Jenner, Hussein Chalayan, Tristan Webber, Halpern, JW Anderson, and Tracey Boyd.
You can start shopping on Topshop.com by selecting a product category link for Clothing (their list of all sub-categories), Dresses (slip, shirt, bodycon, wrap, shift, skater); Jeans (skinny, straight, high waisted, boyfriend, mom); Shoes (sandals, mules, boots, heels, flats); Bags & Accessories , Brands, and New In. In each category, you can further filter selections and shop by Fit (Petite, Tall, Maternity); Collection; Style; Length; Colour, etc.
Meanwhile, if you have a specific product in mind or are unsure where to start, you can simply enter a keyword or item number in the search box on the homepage.
Once you choose an item you want to buy out of the results, select your size, the quantity you want and click on the 'ADD TO BAG' button. You can then either continue shopping or review the items in your shopping bag by clicking on 'View Your Bag' and clicking 'CHECKOUT' to complete your order. You will be able to use the 'Save for Later' option to record your selection against your account, or 'Remove' button to remove products from your basket if you change your mind.
For more style ideas, check out Topshop’s in-house The Magazine which is updated weekly with the latest fashion stories, from top styling tips and campaign shoots to beauty tutorials and outfit how-to’s.
For personalized styling advice My Topshop Wardrobe is a quiz you can take after which you'll receive handpicked and personalized edits tailored to your particular sense of style. Simply go to the Inspirations section at the bottom of the Topshop.com homepage, click on the My Topshop Wardrobe link, and take the quiz to find the perfect shapes and Style Persona for you—from Rebel Girl to Fashionista. Tell Topshop what you like and dislike, then check your Wardrobe and email inbox for regularly updated edits to inspire your weekly outfit decisions.
In addition, the Topshop homepage has lots of other helpful sections to guide your clothing choices, including a Topshop Blog, Jeans Fit Guide, and other Features.
Highlights
Topshop accepts American Express, Visa, and MasterCard credit cards, Maestro debit card, and PayPal as methods of payment. It also uses Klarna to accept Pay Later purchases. To apply for Pay Later privileges with Klarna, you must be at least 18 years of age, provide your full name, smartphone number, and accurate address as well as shipping details to your registered billing address. Approval is based on a number of factors such as order value, previous order history, and item availability.
UPS Standard Tracked Shipping of Topshop purchases in the USA is FREE on orders over $20 and $5 on orders under $20. They also offer UPS Express Tracked Shipping for $15. Allow an extra few days for deliveries to Hawaii, Alaska and other US territories. All orders are fully tracked and duty-paid.
If you are in the UK, meanwhile, Topshop offers FREE Unlimited UK Next Day Delivery for a whole year for just £7.96 annually (regular price £9.95) on top of their Free Standard Delivery service on all orders.
Returns of Topshop orders to their warehouse via UPS is also FREE of charge. Simply select ‘Print Free UPS Returns Label’ in ‘My Account’ and type in your name, address and email address to create a label for UPS. Ensure you write your order number on any returns labels that you download. Attach the label to your parcel and drop off at any UPS drop off point within 14 days of receipt. Expect most parcels to be refunded within 7 days of receipt by Topshop, after which they will email you to let you know once your parcel has been received and your refund has been processed.
Furthermore, teens and university-aged young women will definitely appreciate Topshop’s 10% discount to students online via a valid Student Advantage card or Student Beans code (take note that all student discount codes created on Student Bean website are only valid for 30 minutes).
Finally, no matter what your age, you can receive even more discounts on Topshop just by signing up to their email list, where you’ll receive 10% off your first order as well as exclusive deals and first-to-know announcements of sales and promotions.
Is It Time to Buy?
Loved by royalty, celebrities, and ordinary fashionistas alike, Topshop is a high street legend that always has a finger on the fashion-forward pulse to come out with super affordable, yet extremely stylish pieces that look great whether you’re an alt-grrl at a Yungblud concert or the Duchess of Sussex visiting the National Theatre. With Topshop, you’re guaranteed to look fresh off the runway wherever you are.
Topshop Blog
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