Mattel
by Aethyna
Feb 6, 2018 |
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Mattel is one of the biggest brands and companies when it comes to popular children’s toys. They own multiple IPs including the iconic brands, Barbie and Hot Wheels. Aside from their own range of toys, they also work with other huge entertainment companies like Disney and DC Comics.
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Introduction
Mattel is one of the biggest brands and companies when it comes to popular children’s toys. They own multiple IPs including the iconic brands, Barbie and Hot Wheels. Aside from their own range of toys, they also work with other huge entertainment companies like Disney (Disney’s Cars), DC Comics (DC Universe), Microsoft (the Halo franchise), and others to design and produce various toy series.
What to Buy
Being Mattel, the main staple that this brand offers is, needless to say, children’s toys like dolls, playsets, building sets, and remote-controlled toy vehicles. They have a very wide range of toys, each of which are listed under their respective toy series and/or brands. They basically have a toy for every age range (for a child, but not a toddler) and gender.
In fact, they do even sell toys – or to be precise, “collectibles” or “collector toys” – that are aimed towards adults, such as authentically-looking Hot Wheels car models as well as action figures based on characters from Star Trek or the many superheroes in DC Comics. In addition to toys, Mattel also sells materials and tools for arts and crafts, along with Kamigami’s robot-building kits and child-friendly VR headsets, the View-Master.
Interestingly, Mattel recognizes the shift towards digitizing play and has been actively producing kid-friendly digital games, mainly on the mobile platform where they own quite a number of game apps for the Hot Wheels and Barbie brands. These games are often freemium in nature, except for games that are designed for very young kids. They even sell DVDs of children’s movies, namely the ones that are related to Barbie or the hit teen/tween series, Monster High.
Highlights
Mattel has a loyalty program for parents looking to buy quality toys for their kids. They can sign up to join as a Very Important Parent (VIP) and save 20% on selected items. In addition to Mattel’s pretty frequent clearance sales, yYou can also get free shipping simply by purchasing more than $39.
For those who are buying Mattel’s toys for collection purposes, on the other hand, you might want to opt to join the Mattel Vault membership program instead. There are 2 types of membership – Silver is free to join but Gold membership will cost you $24.99 annually. As such, you can expect more benefits by having a Gold membership rather than a Silver one, including the attractive $20 quarterly cashback for orders of $80 or more. Gold members will also have first dibs on exclusive collector’s items, so if you’re a hardcore toys collector, you might want to get the Gold version.
Is It Time to Buy?
If children’s or collector’s toys are what you seek, then Mattel is definitely a brand you can trust. The quality is pretty much unrivaled, and despite the few hiccups over the years, the management behind the brand is starting to get with the times and is actively trying to make the brand more relevant to their customers by, for instance, adding a STEM-themed Barbie doll series or making their toys more gender-inclusive.
Mattel Blog
New Brand Added: Mattel
by Aethyna
Feb 6, 2018
Mattel is one of the biggest brands and companies when it comes to popular children’s toys. They own multiple IPs including the iconic brands, Barbie and Hot Wheels. Aside from their own range of toys, they also work with other huge entertainment companies like Disney and DC Comics.
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Mattel
Mattel is one of the biggest brands and companies when it comes to popular children’s toys. They own multiple IPs including the iconic brands, Barbie and Hot Wheels. Aside from their own range of toys, they also work with other huge entertainment companies like Disney and DC Comics.
