Fat Brain Toys

by Mel
Dec 15, 2021 | 0 Votes | 77 Bought | 0 Reviews Your vote
Fat Brain Toys - rate Calling themselves “The Internet's Favorite Toy Store,” Fat Brain Toys is an American manufacturer and retailer of educational toys and games for children based in Nebraska. It carries over 7,500 in-stock toys, games, and gifts in a broad range of categories, including their own original line of educational toys. Buy Now Similar Brands Bought Post a Review

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Calling themselves “The Internet's Favorite Toy Store,” Fat Brain Toys is an American manufacturer and retailer of educational toys and games for children based in Nebraska. The company was founded by husband and wife team, Mark and Karen Carson, from the basement of their home in 2002 after being inspired by their then 10-year-old son to launch an online store exclusively selling his favorite magnetic toys.

Since then, the company has expanded its toy inventory and now boasts over 7,500 in-stock toys, games, and gifts in a broad range of categories, including their own original line of educational toys. To date, Fat Brain Toys has developed an impressive 400+ toys and games that can be found exclusively at their website and two retail stores (in Omaha, Nebraska and Overland Park, Kansas) as well as at the SFMOMA, The Metropolitan Museum of Art, Barnes & Noble, Learning Express, The Smithsonian, and many others.

Fat Brain Toys differentiates itself from all other toy companies in that they are committed to establishing entirely new trends in toy design by collaborating with brilliant toy designers from all over the world, providing "A Smarter Way to Play" by inspiring creativity and sparking curiosity. And while many toy companies are churning out disposable, commodity toys and renewing the same tired licenses year after year; Fat Brain Toys’ first priority is SAFETY, QUALITY, and VALUE, constantly innovating by working with new, improved materials, modern colors, and contemporary designs that appeal to adults as much as they do to children.

What’s more, Fat Brain asks every customer to rate the toy they purchased in each of 14 different traits. These 14 traits represent the qualities that make up the ideal "Fat Brain Toy". By aggregating hundreds of thousands of responses, the company has been able to zero in on only those toys that meet their customers' high expectations, including those for special needs.

Fat Brain Toys has won numerous awards throughout the years for their excellence in educational toy research and design, including the National Parenting Center Seal of Approval, Parents' Choice Gold Award for 2020, 2000 Toy Insider Winner for Top Holiday Toys, 2019 National Parenting Product Award, 2020 Good Housekeeping Best Toy Awards, 2014 American Specialty Toy Retailers Association - Best Toys for Kids Award, 2013 Spielwarenmesse ToyAward, 2012 Internet Retailer Magazine Hot 100, and 2011 American Express/Facebook - Big Break for Small Business.

What to Buy

Start exploring the many ways Fat Brain Toys can make a difference in your children’s development and playtime by visiting FatBrainToys.com and shop for products according to Categories such as Active Play, Arts & Crafts, Baby Toys & Gifts, Books, Brainteasers, Building & Construction, Classic & Retro Toys, Games, Outdoor Toys, Puzzles, Science & Nature, STEM Toys, and Montessori Toys.

You can also browse according to Age, New Releases, Best Sellers, Interest, Special Needs, American Made Toys, Birthday Ideas, and more.

Not sure which toys fit the developmental needs of your child regardless of their age? You can’t go wrong by choosing the dozens of selections from Fat Brain Toys Best Sellers, many of which have won multiple awards from various parent, consumer, and educational organizations. The toys in this category have proven to be some of their most engaging toys for kids, from challenging puzzles and inspiring books to exciting games and engaging activity sets; there are many parent-approved options in their list to help your kids get a great head start in life.

The award-winning Dimpl is made up of five vibrant silicone bubbles in varying sizes and colors built safely into the sturdy ABS plastic frame. Push them all the way in to pop them through to the other side. Delve into the simple delight of poking them with your fingers. It's a perfect sensory adventure babies and toddlers can take with them everywhere they go!

Klickity is a unique sensory lap toy for babies up to one-year-old that features fun clicking sounds, movements, and textures. It’s series of rainbow-colored balls push and click in-and-out, spin around and feature a wide variety of textures and rattles to encourage sensory exploration, cause-effect learning, and fine motor skills.

The Teeter Popper, on the other hand, is another unique Fat Brain innovation, which is a curved plastic board built with silicone suction cups that pop in and out with certain movements. Whether kids stand, sit, rock, tilt, wobble, wiggle, or spin on it, they’ll love maneuvering it every which way to pop the cups. In playful exploration, Teeter Popper improves core strength, stability, leg strength, balance, coordination and gross-motor skills. Winner of ASTRA's Best Toys for Kids Award.

Meanwhile, the Fat Brain Collection is the company’s line of original Toys & Games from the Fat Brain Toy Labs. While most online stores are simply sellers of other companies' labels, Fat Brain Toys doesn’t just sell toys, but actually designs, develops, and manufactures their own award-winning toys, games, and brainteasers. Many of these toys and games are exclusive to Fat Brain Toys which you won’t find anywhere else!

Apart from the Dimpl, Klickity, and Teeter Popper mentioned above; Fat Brain exclusively-designed toys include the Squigz (a set of suction-based toys in different shapes and colors); AeroDisk Max (a ring made of elastic fabric stretched across a soft foam frame in which you can bounce an included rubber-filament ball off of like a tennis racket); Deluxe Busy Time Play Cube (a large zoo-themed play table packed with fascinating activities, lessons, and animals to explore encouraging fine motor skills, spatial reasoning, early reading, cause-and-effect learning, and shape matching); Parent’s Choice Foundation 2020 Toy of the Year Finalist InnyBin (an innovative shape-sorting box featuring 6 chunky, uniquely textured shapes that fit through the elastic bands of a cube), and many more!

Looking for a truly unique gift? Check out Fat Brain’s Name Store for original and thoughtful personalized gifts. Here, you'll find one-of-a-kind gifts that are personalized with the name of your special someone. Just type their name into the blank space on the Name Store page, click the orange button, and you'll be directed to a list of all personalized gifts displayed beautifully with the name you entered. This way you don't have to wait until it arrives in the mail to see how your loved one's name is going to look on the toy!


When ordering toys from FatBrainToys.com, delivery to a physical (street) address within the contiguous 48 States will cost $3.99 flat rate standard shipping through UPS. If you ship to a PO Box; however, USPS shipping rates will apply. For other shipping options, just enter your zip code and you’ll be presented a list of multiple shipping costs for UPS and USPS for standard and expedited shipping.

International Shipping is also available. Just click on “Secure Checkout”, click on the blue link on the right side of the page to estimate shipping, then enter your postal code and country to find out your shipping cost (customs duties that may be assessed in the destination country are not included in the shipping costs and vary according to the inbound country regulations).

Fat Brain Toys offers Unconditional 100% Satisfaction on all of their products, but if at any time in the next 90 days you are NOT 100% satisfied with your purchase, they'll be happy to provide you with a FREE RETURN shipping label to ship it back to them (unfortunately, they do not offer free return shipping labels for orders outside the contiguous United States as customers outside of the contiguous United States will have to cover any return shipping expenses).

Finally, because Fat Brain Toys loves and appreciates the hard work and efforts made by educators to ensure our children’s proper development and well-being, they have come up with a special Educators Extra Credit Program. Offering exclusive giveaways and contests designed just for teachers, qualified educators who join the program will not only receive exciting emails full of special educator events and offers, but they also get 10% off on all Fat Brain purchases all year long!

To join Educators Extra Credit, simply check if you qualify by filling out their form on the Educators Extra Credit Program page and Fat Brain will get back to you with your membership – all for FREE!

Is It Time to Buy?

When you’re a responsible and conscientious parent interested in the development and playtime of your kids, you’ll definitely want to consider high-quality toys that have been proven to stimulate their developing brains, motor skills, and encourage creativity and exploration. In this case, you won’t go wrong making Fat Brain Toys a part of your child’s growing up period. With hundreds of award-winning, parent-and-expert-approved toys and games, you can count on their products to make sure your kids are on the right track to success.

Fat Brain Toys Blog

New Brand Added: Fat Brain Toys

by Mel Dec 15, 2021
Calling themselves “The Internet's Favorite Toy Store,” Fat Brain Toys is an American manufacturer and retailer of educational toys and games for children based in Nebraska. It carries over 7,500 in-stock toys, games, and gifts in a broad range of categories, including their own original line of educational toys. Fat Brain Toys Read More
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